Twitter, the world famous 140 character Social Media network is planning to acquire Indian startup Zipdial, a mobile marketing startup in India. The deal struck between Twitter and Zipdial seems to be on a scale of $30-40 million.
The Social networking giant decided to take this step to improve international and marketing strategy in India with a firm well established.
ZipDial was established in the year of 2010 as it offers a unique marketing solution where consumers can give a miss calls to a particular number and engage with an advertising brand. The Bangalore based startup was founded by Valerie Wagoner, Amiya Pathak, and Sanjay Swamy.
ZipDial has already had work experience with Twitter where it had offered tweets from celebrities to non Twitter users via SMS. The report states that the ZipDial acquisition has already been completed by Twitter and will be announced as early by this week. This will be Twitter's first Indian acquisition. In 2013, Facebook had acquired Indian start-up Little Eye Labs.
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