OnePlus recently announced its collaboration with celebrated French fashion and art designer, Jean-Charles de Castelbajac. And now as a result of this partnership the exclusive line of products titled, "Callection", co-created with JCC, has been launched in India.
OnePlus fans, as well as users, can now pick and choose from an array of selective accessories which are available for purchase online or through referral points on OnePlusStore.in. This limited-edition range aptly named 'Callection', features a host of varied designs and products showcasing Jean-Charles' signature color palette - Yellow, Red, and Blue, with the added 'Black', signifying the collaboration between the two brands.
"I would describe this collection by one word "Beau-tech": beauty and technology. My wish was to introduce poetry, art, and fashion into the highest technology machine, the OnePlus 5, and create necessary designs for every day. India is the land of colors and I have tried to imbibe the vibrant culture of the region in my hand-crafted designs in Callection," Jean-Charles de Castelbajac commented.
Deftly stringing together, the worlds of technology and fashion, Callection consists of desirable designs for every day focusing on functionality. The products include:
OnePlus JCC Never Settle T-shirt: The brand's signature Never Settle shirt, featuring Castelbajac's whimsical take on Oneplus' iconic motto. It is available at Rs. 1,999.
OnePlus JCC Callection T-shirt: This is a limited edition shirt which celebrates the meeting of rebellious minds consisting of colorful hand-drawn designs by Castelbajac. It is available at Rs. 1,999.
OnePlus JCC Tote Bag: This product is a dual-layered tote which combines beautiful eggshell white cloth with a vibrant graphics, hand-designed by Castelbajac. It is available at Rs. 1,599.
Baseball Cap: Castelbajac has upgraded this season's streetwear staple with a colorful embroidered Never Settle logo and his famous imaginative flourishes. The cap is available at Rs. 2,499.
The collaboration is quite interesting though. Known among his peers as the "King of Unconventional", Jean-Charles de Castelbajac basically challenges the conventions of design whereas OnePlus challenges the conventions of the smartphone industry.
"The exclusive "Callection", made up of bags, caps, t-shirts, and a limited-edition OnePlus 5 design, is reflective of Castelbajac's signature, chromatic style. His creations have always carried values about humanity, decency, ecology and most of all democracy. The designer likes to inject playful childhood themes in his creations. His trademark choice of colors also have a meaning attached to them-yellow is for the sun and its warmth, red denotes passion and love, and blue stands for spirituality. When brought together they form the universe," the company said in a media release.