9Apps, a third-party Android app store, has committed Rs. 10 lakh to not-for-profit organization Prayas for education of the girl child in India.
In a charity drive announced last month, 9Apps had committed to donate money for every download from their app store. The company has seen higher- than-usual traffic on its site and 7,77,967 downloads since July 2015. The funds will be sufficient to run an evening school for underprivileged children for one full year.
The company has released a video on YouTube to highlight the plight of marginalized children in India and the power of education to transform lives.
Commenting on the developments, Simon Shi, Head of 9Apps said, "With the support of our users, we have managed to collect substantial funds. But this is nowhere close to the vision we have for Prayas' evening education centres. I urge each and every one of our users to download apps of their choice and partake in this noble task of transforming millions of lives in the country."
Prayas Welfare Education Society works to empower and provide opportunity to children and women of economically weaker sections of society.
The NGO also has support of celebrity couple Upen Patel and Karishma Tanna. Last month, 9Apps roped in Upen and Karishma for the launch of their new app, 9Apps OnTV.
A harmless prank was played on social media to raise awareness and money from every download of the app has been going to Prayas since.
Prayas has been running regular classes in the afternoon for almost 6,500 children at 65 centres including Faridabad, Palwal, Mewat, Gurgaon, Chandigarh, Delhi, Moga and Darbanga completely free of cost.
Besides education, the NGO also provides free books, writing material, uniforms, shoes, socks, sweaters and more. Prayas' work in this field has the two-fold objective of developing basic education for street children and of preventing children in difficulties from ending up on the streets.