Mozilla developers have released a new browser for iPhone and iPad users called Firefox Focus. The new mobile web browser has been designed to take private browsing at the forefront of the user experience.
Presumably, the browser by default blocks ad trackers, and erases your browsing history, including your passwords and cookies. More so, the browser will prevent ad companies from tracking your activities on the web.
Advertisers Track your Behaviour
Usually, when we visit a website, for example when you browse through Myntra, you are likely to click on a product. Hence, when you click on the different products or visit their site, many advertisers store text files on your PC or phone.
As the data is already stored and when web ad software sees you expressed interest in a particular thing, you will then see that same product advertised later on a different website.
Block any Tracker Software
As such, Firefox Focus blocks such and also with a simplified browser helps to load web pages more quickly. In addition, a trip to the Settings section will give users the option to toggle on or off the data they want to block like ad trackers, analytics trackers, social trackers, other content trackers and web fonts.
Competition with Safari
Interestingly, the app was originally launched on the App Store almost a year ago and was designed as an ad-blocking utility that could remove ads and trackers from iPhone's Safari browser.
However, this feature is still available in the revamped app. So from the looks of it, Mozilla might now be aiming to compete more directly with Safari.
Mozilla's Firm Move
Ads can invade privacy, deliver slow performance, encroach on your monthly data-transfer limits and even deliver software that launches online attacks. More significantly, Mozilla's move will ease out the friction between advertisers and people using the Web.