How Vimeo is Planning to Take on rival Netflix

It's the age of 'Mobile based' video streaming services and unless you are living under a rock, you must be familiar with names- Netflix, Hulu, Amazon, Vimeo, etc. These services have a repository of media content spread across a variety of genres to meet the needs of consumers around the globe.

Besides free content available on the services, some of them also have subscription based model that lets users watch exclusive original content. Netflix is the undisputed leader in offering original content on a subscription based service.

The Game Can Change Anytime

But nothing is permanent in the world of technology as one product can be replaced by another in just a matter of time. That said, Vimeo is now planning to take on Netflix by launching its consumer-facing subscription business.

As per a report by Hollywood Reporter, Vimeo owner IAC has announced the addition of subscription services as part of its recent earnings report.

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The interim CEO Joey Levin recently discussed the plans in a letter to Vimeo's shareholders saying, "Vimeo has the once-in-a-generation opportunity to, following in Netflix's footsteps, deliver compelling subscription viewing experiences for consumers in the market for pay TV".

As per Joey, the changes in the pay TV and film industry have left an opportunity that Vimeo feels can seize. He also added that Vimeo has the once-in-a-generation opportunity to, following in Netflix's footsteps and to deliver compelling subscription viewing experiences for consumers in the market for pay TV.

What's in Store?

For now, Vimeo has a library of 115 million videos and reaches an audience of 240 million a month. The Vimeo offerings as a consumer facing subscription based service will be available through the company's own platform.

A Bold Attempt

However, Vimeo's plans to take on Netflix and other is a bold attempt as Netflix is one of the true cross-platform video streaming application. You can access it on iOS, Android, Windows, Smart TV platforms, Apple TV, Sony PlayStation, Microsoft Xbox consoles and Google Chromecast supported device and Blu-Ray players.

Besides, Netflix is quite popular among the consumers for its original content that includes popular TV series- Daredevil, House of cards, Stranger Things, Jessica Jones, etc.

On the other hand, Vimeo has the benefit of allowing people to publish their videos for public consumption or just for friends and family.

It offers its services on Web, Mobile, Desktop Windows, Desktop Mac OSX, Desktop Linux, Mobile App IOS and Mobile App Android. It will be interesting to see how Vimeo fights the reign of Netflix in the coming year.

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