Netflix, the world's largest streaming service has now debuted its service in India starting midnight. The video streaming service is now live and available for free for Indian consumers for a period of one month from the date of launch.
Netflix launched its services globally, simultaneously bringing its Internet TV network to more than 130 new countries around the world including India. Since Netflix launched its streaming service in 2007, the service has expanded globally, first to Canada, then to Latin America, Europe, Australia, New Zealand and Japan to include 60 countries.
The company made the announcement -- and the service went live -- during a keynote by Co-founder and Chief Executive Reed Hastings at CES 2016. With this global launch, consumers from around the world will be able to enjoy TV shows and movies on nearly any Internet-connected device including personal computers, tablets, smartphones, Smart TVs and game consoles.
Netflix is offering Indian consumers three bundles to choose from; namely Basic, Standard and Premium. While the Basic plan priced at Rs 500 gives you access to Netflix services in a single screen at a time, you would be required to sacrifice on watching HD content. So if you are planning to watch HD content then you no option but to opt for the Standard plan which is priced at Rs 650. UHD lovers however have to register with the Premium plan of Rs 800 which also allows you to watch in 4 displays simultaneously.
In case you are unaware Netflix is available on virtually any device that has an Internet connection, including personal computers, tablets, smartphones, Smart TVs and game consoles, and automatically provides the best possible streaming quality based on available bandwidth. Many titles, including Netflix original series and films, are available in high-definition with Dolby Digital Plus 5.1 surround sound and some in Ultra HD 4K. Advanced recommendation technologies with up to five user profiles help members discover entertainment they'll love.
There's no doubt that Netflix has been quite a hit among consumers in US and part of Europe, but its success in India is intertwined with several factors and the major one being the internet/broadband speeds. The service provider recommends a minimum speed of 512kbps for Basic content, 3Mbps for Standard and 5mbps for HD content. While a number of users in metropolitan cities like Mumbai, Kolkata, Bangalore, Chennai etc does have such high speed connections, but most in country don't.
Netflix however will not yet be available in China, though the company continues to explore options for providing the service. It also won't be available in Crimea, North Korea and Syria due to U.S. government restrictions on American companies.