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Softbank backed digital payments company True Balance has added DTH bill payment services to its product portfolio to allow users to pay their DTH bills through an easy and graphical interface.
The introduction of DTH feature will enable the app to get more traction and increase the average ticket size of transactions, the company said.
It supports all six major DTH players namely Tata Sky, Airtel, Dish TV, Reliance Digital TV, Sun Direct TV, Videocon DTH.
Meanwhile, True Balance is also planning to give special cashback offers for its DTH users via promo codes. Moreover, the users can gain additional cashback from Recharge Membership that will be applicable to all DTH transactions.
Commenting on the development, Charlie Lee, CEO, True Balance said: "We are delighted to bring additional functionality and new services catering to the preferences of our growing user base. The specially designed DTH bill payment feature marks a major step in providing a one-stop holistic service to all our users."
He said: "Apart from experiencing a simplistic and time-saving bill pay experience on True Balance app, users will also be entitled to cashback offers."
To recall, True Balance raised $23million in a series B2 funding last month and the new round of funding saw participation from Japan-based global messenger Line Ventures Corporation, Korean search engine Naver, leading Korean bank Shinhan Bank along with TS Investment and other partners.
Launched in 2014 by Balance Hero, the app has garnered more than 50 million downloads and has seen an exponential user growth in a short period of time thanks to its user-centered UI and attractive membership options.
The app has also made tracking data usage more convenient where users don't have to dial the USSD code on the dial pad physically.
True Balance also provides mobile balance management services and easy phone recharges for both pre-paid and post-paid users. The platform recently rolled out its mobile wallet services in India enabling faster recharges and peer to peer money transfers.