Ride- hailing app Uber has announced its several rider and driver focused safety initiatives, as a part of its UberSAFE campaign.
The new campaign includes a Share Trip feature for drivers, which will allow them to share the details of a trip, including route and ETA, in real time with family or friends.
The company also launched an initiative to check and de-duplicate driver partner accounts on its platform, a step forward in the company's efforts to ensure the right person is behind the wheel and riders have a safe and reliable experience while on a ride.
Pradeep Parameswaran, Head of Central Operations, Uber India said, "Whether you're behind the wheel or sitting in the back seat of the car, Uber's commitment to safety for everyone is unwavering. We will continue to invest in technology and innovation to help ensure a safe, reliable trip from beginning to end."
He said, "Every single day, it remains our endeavor to provide a seamless experience to our users, and the UberSAFE campaign is aimed at streamlining our efforts in this direction. Our safety features are unmatched and are unique to provide a safe ride experience."
New technology has enabled Uber to build safety into its service from beginning to end: before a passenger even gets into the car, throughout the journey and after they have reached their destination, Uber said.
"We strongly believe that ensuring a safe ride experience requires concerted efforts - riders, driver partners, Uber, law enforcement agencies, policy makers and the India Inc., must come together to make our cities safe and give citizens the freedom of mobility. With this in mind, we are working closely with the law enforcement agencies, NGOs, and the Government, at both city and country level, through series of partnerships and programs that will help preempt and prevent any untoward incidents and keep our cities UberSAFE," he added.
Apurva Dalal, Head of Engineering, Uber India, said, "At Uber, being innovative means leading the way, leaning into new technologies to improve safety in new ways. At every step, we are maximising the use of technology to bring transparency and accountability through features such as two-way feedback and ratings, telematics and GPS, among others, which we believe will have a positive impact on furthering trust and empathy between riders and driver partners. Today, we're excited to roll out Driver Share My Trip as part of a series of technology-focused safety features for driver partners in India and around the world to give drivers control and peace of mind while behind the wheel and feel UberSAFE."