ICI Vodafone M-Pesa is now offering easy options to purchase BEST bus tickets where users will be able to pay for both daily bus tickets and for monthly bus passes. The company has partnered with Ridlr App in Mumbai for this initiative.
Pushpinder Singh Gujral, Business Head - Mumbai, Vodafone India said, "In Mumbai, BEST Bus Service delivers a huge benefit to the residents by providing a safe and reliable transportation service across the length and breadth of the city. Through this initiative, Vodafone M-Pesa shall help facilitate cashless living and support the Government's efforts towards Digital India program."
Gujral also added, "Vodafone is happy to facilitate a purchase of BEST bus tickets and monthly pass through M-Pesa. We currently have over 26 lakh M-Pesa users in Mumbai and one of the widest networks for customers to load their wallet, with over 5000 cash in points. This festive season, no more parking worries and finding the exact change for commuters, travel with BEST and purchase your ticket with Vodafone M-Pesa."
"As Mumbai's most preferred mobile network, Vodafone has introduced this new service through its mobile wallet and payment service, Vodafone M-Pesa," the company said.
Customers can access M-Pesa on either a smart phone by downloading the M-Pesa App or by dialing a USSD short-code (*400#) from any phone including any feature phone.
Vodafone's M-Pesa is a direct competitor to the JioMoney and other digital wallet platforms. Serving the needs of the unbanked and under-banked customers, Vodafone M-Pesa is a safe, fast and convenient way of bringing a bank to the mobile. Also, with a pan India distribution network of over 140,000 Cashin Points and with more than 16.4 million customers, Vodafone M-Pesa is the largest banking business correspondent in the country.
M-Pesa today plays a vital role in enabling financial inclusion and m-commerce. 'M-Pesa' effectively leverages the combined strengths of Vodafone's global expertise in the domain of mobile payments and significant distribution reach in India plus the security of financial transactions provided by ICICI Bank.