OpenAI's Secret AI Device is Taking Shape: But a Chinese Company May Already Be Winning the Race

OpenAI is reportedly designing a new screenless AI hardware device with legendary designer Jony Ive. The upcoming product aims to completely redefine how users interact with artificial intelligence at home. This battery-powered gadget represents a major step into consumer hardware for the software giant.

According to recent industry leaks, the physical device will feature a unique doughnut shape. It is roughly the size of a standard hockey puck and lacks any display. Reports suggest it could launch around 2027 with a price tag exceeding three hundred dollars. This pricing places it in the premium tier of home smart assistants.

A Screenless Approach to Home AI

Unlike existing smart speakers, this device will rely heavily on physical, self-moving parts. These moving elements will shift dynamically to show when the AI is processing requests. The hardware will also incorporate various built-in cameras, ambient lights, and smart sensors. Its highly portable design ensures users can carry it easily around their living spaces.

The speaker will utilise OpenAI's most advanced natural language models to drive daily conversations. It promises more humanlike interactivity than the current voice mode available on smartphone applications. Industry insiders believe this puck-sized assistant is simply the first of many planned devices.

OpenAI Faces Early Competition in AI-Native Hardware

While OpenAI and Jony Ive continue building anticipation around their first AI hardware, the race has already begun elsewhere. Chinese AI startup StepFun unveiled the Step X Neo in July 2026, describing it as the world's first agentic AI smartphone. Unlike conventional AI-powered phones, it is designed to understand user intent and complete multi-step tasks across apps with minimal manual input, giving it an early lead in AI-native hardware.

Whether OpenAI's screenless device can redefine everyday AI interactions will ultimately depend on how well it delivers practical, hands-free experiences rather than just a new form factor. With rivals already bringing AI-native hardware to market, the company will need more than Jony Ive's design expertise to stand out in an increasingly competitive AI device landscape.