As Apple debuts its watch, the technology company focused efforts to drum up buzz on U.S. television, using expensive primetime spots to entice customers to the fledgling smart wearable technology market. #13;Apple Watch In Pictures #13; #13;Since showing off the watch at a March 9 event, Apple has spent $38 million on its Watch Reimagined television campaign, according to figures from iSpot.tv, which tracks U.S. TV ads and digital responses in real time. #13;Recommended Link: How To Automatically Receive MMS On Android Smartphone #13;Thats a little less than the $42 million Apple spent over the past five months on TV ads for the iPhone 6 and 6 Plus. #13;Unlike the iPhone 6, which has developed a loyal customer base, the watch is Apples first new product under CEO Tim Cook and the Cupertino, California companys first foray at in the emerging wearable technology market. #13; #13;The iPhone 6 was a barn burner from the get-go. But with the Apple Watch, which is new product category with less familiarity, it makes sense that theyd go after it with more intensity, said JMP analyst Alex Gauna. #13;Recommended Link: 10 Free Useful Android Apps That iPhone Can Never Have #13;Starting Friday, the Apple Watch will be available for preview in stores and preorder on the Internet ahead of its April 24 on-sale date. #13;