Flipkart launches own ad platform with 50 brands

By: GizBot Bureau

    Leading e-commerce company Flipkart launched its own advertisement platform, Brand Story Ads, with over 50 leading brands on board.

    Flipkart launches own ad platform with 50 brands

    Brands including Yes Bank, L'Oreal, Micromax, Intel, Gillette, Datsun and Sony have signed up with Flipkart to launch their ad campaigns on the platform.

    SEE ALSO: How to Free Up Your Phone Storage in 2-minutes?

    "With Brand Story Ads, we are offering a platform where the brands can target and engage with largest qualified commerce audience in the country at the right time for the right intent," Flipkart Senior VP Ravi Garikipati said in a statement.

    Flipkart ventured into the online advertising space last year with the introduction of product listing ads to enable sellers on the platform gain more visibility and reach a larger customer base. The new platform, Brand Story Ads, will appear on all properties of Flipkart.

    The e-commerce firm has access to data of customers preference on its platform which it will use brands to reach their target customers. "The magnitude of consumer traffic and intelligent data insights on online shopping behaviour gives Flipkart the edge to provide larger reach, impact and measurability," Garikipati said.

    Flipkart launches own ad platform with 50 brands

    The company positions Brand Story Ads as an interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner.

    Along with the brands that retail on Flipkart, this service will also be available to other non-retailing brands in sectors like real estate, FMCG, BFSI, auto, and telecom etc, the statement said. "With the launch of Brand Story Ads,

    SEE ALSO: Meizu MX6 to come with 3D Touch display: 6 Things you need to know

    Flipkart has introduced a new form of advertising called - Commerce Advertising. Commerce Advertising delivers a holistic view of consumer's purchase journey post ad interactions and highlight effectiveness of the advertising campaigns," the statements said.

    Some of other leading brands available on the ad platform include Bajaj, Bathla Aluminium, Eveready, Godrej and Boyce Mfg, Hindware, IFB, Intex Technologies, Motorola, Performics- Airtel.

    Source PTI

    Read More About: flipkart ecommerce online news

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more