Six years down the line, Xiaomi had been just other startup in the highly populated Chinese smartphone markets, and that too in an age when people weren't quite fond of all things 'Chinese'; except for Chinese cuisine!
The smartphone maker however succeeded to differentiate itself from its peers and is presently one of the highly sought after brands in the market and the company as you may already know is rumored to make an entry in a new category of products, namely Laptops.
Launch delayed till H2 of 2016
Initial rumours had hinted that the Xiaomi Ultrabook that aims to compete with the MacBook will launch during the second quarter of 2016. Well, a new report though claims that the highflying Chinese brand is delaying the launch till late this year. Incidentally the reason behind this move is quite surprising and something one generally doesn't expect from a Chinese brand - the after sales support.
To bolster After-Sales support first
According to the report Xiaomi isn't currently in a position to launch the product and then face customer wrath due to limited or no after sales support for their new laptop. Apparently Xiaomi, unlike other Chinese brands have a reasonably good support team, but that's mainly restricted to their mobile division. Xiaomi not only needs to bolster their service support lineup for laptops but also source enough spares for replacing damaged part if any.
Stiff Competition from Market leaders
Incidentally the service support is an important aspect especially when it comes to the Laptop/Ultrabook market, where often than not newer players and even existing market leaders have faced public outrage for poor support. If Xiaomi wants to make a dent in the personal computer space they need to battle it out with top players like Apple, Dell and HPs and it's good to see that Xiaomi understands the risks and are taking their steps in a calculated manner.
A previous report suggests that Xiaomi has tied up with two different firms namely Inventec and Compal Electronics to manufacture two variants of their laptop with a screen size of 12.5 inch and 13.3 inch respectively. The Xiaomi Notebook is reported to come with an Aluminium alloy chassis, Full HD display, Intel Core i7 chip and NVidia GTX GPU. Besides that, a Digitimes report had also revealed a 2999 Yuan or Rs 30,000 (approx.) pricing of the Mi laptop.