Apple's CEO Tim Cook has been rolling up and down the Indian plains and hills to finally bring its development teams in India as well as to manufacture its famed devices right here in the land of spices. Now the Cupertino giant wants to gain an upper hand in the market by selling refurbished iPhones and other Apple devices, in spite of vehement opposition from competitors.
Here are 5 advantages Apple has gained which could expand its market in India within a span of just a few months.
Everyone wants an Apple
India is definitely going bonkers about Apple devices. Saving up money for years and then finally owning any of Apple's devices feels great. And over a year and a half iPhones have sold a lot in India (mostly the 5S) thanks to all the discounts and exchange offer.
Getting the price right...almost
Apple wants to sell its higher end flagship models too at cheaper rates. Yes, you read that right. But it will be a refurbished one. Though it does sound bad, it has been noticed that many buyers in India are actually interested in buying a refurbished flagship.
With their developments centers in Hyderabad dedicated to improving their mapping service, Apple devices in India will soon feel at par with the ones abroad. Transit and directions will finally be active on all iOS devices, though we do have a long time to wait.
With Start Up India campaigns in full swing under the leadership of our respected Prime Minister, many businesses soon can launch apps that are specially made using Apple's Swift. The programming language is vital to designing and running quality apps. And Apple's team in Bangalore is always available to provide assistance.
Also read: Apple CEO meets Bharti Airtel chief
iPhone IE (Indian Edition)
Since Apple is finally going to manufacture its own phones here in India, we might actually get a device catered to our consumers. Not only could be cheaper, but it could have great specs competitive to the Android devices currently in the market.