Jabong narrows down gross loss to 46.7 crore in 2015

By: GizBot Bureau

    Online lifestyle retailer Jabong has narrowed down its gross loss to Rs 46.7 crore for 2015 on the back of lower level of discounts.

    Jabong narrows down gross loss to 46.7 crore in 2015

    The gross loss of the company stood at Rs 159.5 crore in 2014, the company's parent Rocket Internet said in an investor presentation today. The company's net revenue rose 7.1 per cent to Rs 869.1 crore for the reported year compared with Rs 811.4 crore in 2014.

    SEE ALSO: The Top 10 Relatable Things about Candy Crush Addicts!

    "Gross profit margin improved by 14 pp (percentage point) driven by lower level of discounts," the company said. For the fourth quarter of 2015, the company's gross loss declined to Rs 1.9 crore as against Rs 45.9 crore in the same quarter last year.

    "The increased focus on gross profit margin, unit economics and overall profitability resulted in net revenue and GMV decline in Q4 2015 vs Q4 2014," it added. The GMV (gross merchandise value) in 2015 increased to Rs 1,502.9 crore compared with Rs 1320.6 crore in 2014.

    SEE ALSO: 5 Must Read Facts about WhatsApp End-to-End Encryption

    In India, fashion is one of the largest and fiercely contested categories in the e-commerce space. Launched in 2011, Jabong offers more than 4 lakh products. The company said throughout 2015, it continued the development of its marketplace platform, enabling merchants to offer their products directly on its platform.

    Source PTI


    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more