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LG has announced a new mid-range smartphone- LG U with specifications matching the likes of Nexus 5X. First in the U series, the handset was quietly launched in South Korea as an exclusive product to company's own mobile operator partner named LG U+.
While LG has not said anything on the Indian launch of the handset, we expect the company to soon introduce the handset in other markets as well.
Here are 5 things you need to know about the LG U.
Nexus 5X in Disguise
LG U bears a design and specifications that are nearly identical to the LG Nexus 5X. Nexus 5X is one of the most popular Nexus series handset and is still popular among Android fans. As Nexus series will see no future smartphones, LG is trying to bank upon the popularity of the series that might help company fight the competition. But a mere resemblance and hardware features will not make the product successful. Pricing will play an important part in the role as well.
Display, Camera and Software
LG U features a 5.2-inch Full HD IPS In-Cell touch display giving out a resolution of 1920 x 1080 pixels. The display a pixel density of 423Pppi and 16.M colors.
In terms of imaging, the smartphone sports a 13MP rear camera and an MP front camera.
The smartphone runs on Android 6.0 Marshmallow.
2G RAM for a Mid-ranger?
While 2GB RAM still handles day to day tasks, it seems a thing of past when compared to current market standards i.e. 4GB in sub Rs. 25,000 price segment. That said, Chinese competitors will give a tough time to LG U in terms of memory management and multitasking.
Besides, LG U is powered by an octa-core CPU (company unknown) clocked at 1.4GHz.
Dual-SIM and Support for Expandable Memory
LG U comes with 32GB of built-in memory that can further be expanded by up to 2TB via microSD card slot. The handset supports Dual-SIM dual standby and offers 4G LTE connectivity. There's no mention about VoLTE connectivity.
The other connectivity options include 3G HSPA+, 2G, Edge / GPRS, Bluetooth v4.1, GPS / A-GPS navigation, Wi-Fi 802.11 b/g/n, FM radio, 3.5mm audio jack and Micro-USB port.
Pricing and Competition
LG U has launched the smartphone at a price of KRW 396,000 that roughly translates to Rs. 23,100 in the Indian market. At his price point, LG U will compete with Xiaomi MI 5, LeEco Le Max 2, OnePlus 2, Lenovo Z2 Plus, Asus Zenfone 3, Lenovo Vibe X3, etc.