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LG G5, launched at the MWC in Berlin this February 2016 is one of the most awaited smartphones to hit Indian shores soon.
While two of its major competitors have already launched their flagship offerings namely Samsung Galaxy S7 and Xiaomi Mi5, the South Korean Electronics giant LG seems to be in hurry to do so. Well, they have a solid reason behind it.
In an exclusive conversation with Mr. Niladri Datta, CMO, LG India, GizBot got to know about LG future's plans in India including their upcoming launches.
Talking on the occasion of a Luxury Festival organized in New Delhi, we had an extensive talk on LG's take on their Consumer Electronics products including their OLED TVs, Fridge, Washing Machines etc.
In fact, LG had been showcasing a handful of their Luxury products at the event. These include their 98 inch 4K TV, 65 inch OLED TV, 1001 Litre Refrigerator, and LG Water Purifier etc. Incidentally a number of these products are not available in the Indian market yet and will soon go on sale in the country.
At the end of the healthy conversation regarding LG India, GizBot had a number of insights regarding their future launch timings and their pricing strategy.
LG apparently tried to do something different with their flagship device this time around. Rather than going deep into the spec battle with other flagships available in the market, the LG G5 tries to give itself edge thanks to its swappable modules which includes the LG CamPlus, Hi-Fi Plus etc.
In fact LG claims that the delay in their global launch is partially due to the fact that they want to improve the software integration of these modules to help the end-users. Besides that LG plans to launch the LG G5 in phases worldwide. It's worth noting that the LG G5 is already available for pre-orders in UK and the flagship smartphone went on sale in their homeland of Korea two days back. Mr. Dutta further stated that LG India plans to bring the G5 in middle of June.
Talking about their budget to mid-range offering, Mr. Datta revealed that LG is working hard to improve the number of smartphones in this price range. Well, that's quite obvious considering the fact that LG doesn't quite have a healthy market share in India when it comes to this mid-range segment.
And guess what, LG K series is one of those lineups which the Korean electronics major is betting big to make an impact in the market. In fact the LG K series of smartphones that was launched at the CES this year is all set to hit the Indian shores later this month. However, GizBot isn't yet aware of the exact models of the K series smartphone that will go on sale in India.
One of the most understated launches by the Korean electronics maker was that of their LG Gram Ultrabook. Weighing less than 1kg, these thin and light portable workstations from LG aims to give a stiff competition to the like of Apple MacBook Air, Dell XPS 13 and HP Envy 13. While the LG Gram was launched in US earlier this year at the CES, it was yet hit India shores. But the wait seems to be over, as LG is prepping to launch this product in a month's time. This indicates at launch sometime in early May or late April.
As expected LG India is focusing on their Home Electronics offerings too. In fact LG India plans to launch a new 65 inch OLED TV in India by the end of this month. This new TV from LG comes with a 4K (3840x2160p) resolution and supports Dolby Vision content. Coming to the pricing, LG plans to launch this product at a price of around Rs 10 lacs.
One of the key takeaways from the LG both in CES was their gigantic 98 inch 8K resolution TV. Yes, you read it correctly, its 8K not 4K! Incidentally though, LG CMO Mr. Datta claims that the Korean electronics major has no plans to bring this product to India anytime soon. Apparently the lack of 8K content and the high price may be the key factors behind LG's decision.
Many would be unaware of the fact that LG had once attempted to break into the Fitness Band market with their LG Life and Touch. The smart band with fitness tracking capabilities failed to fare as per company's expectations and we are yet to see any Fitness products from LG ever since. Incidentally it seems that the Korean Electronics giants has no plans to do in near future too, at least in 2016.