Everything You Should Know About Vivo Flagship Store In Mumbai

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With an aim to expand its market share in India, Vivo has come up with a new strategy. The company has launched its new store in Mumbai and plans to add more stores in metros. Vivo plans to open 20 more stores across all metros and capitals.

Everything You Should Know About Vivo Flagship Store In Mumbai

 

"The offline channel has been an essential part of our go-to-market strategy, and we shall continue to invest in this channel. We intend to launch more than 250 exclusive stores in 2020, taking the total number to 600," Vivo India Director (Brand Strategy) Nipun Marya said.

Vivo Mumbai Store: Details

Vivo Mumbai Store: Details

The newly-launched store is divided into three zones -- Gaming experience zone, Accessories, and IoT zone, and VR and photo zone, which the company believes will attract more users. It is worth mentioning that the Gaming Zone will offer the gaming feature of the devices.

The Accessories and IoT zone will showcase accessories and smart devices. Similarly, the VR sector will showcase all AI features of all devices.
In fact, the company is offering 10 percent cash back on all credit and debit cards and monthly installments on phones above Rs. 10,000 till the end of this month.

Vivo Becomes Number Two Smartphone In India: IDC
 

Vivo Becomes Number Two Smartphone In India: IDC

According to a new report issued by research firm IDC, Vivo is leading the mid-premium segment in India. The company has managed to garner a 28 percent share in 2019. While OnePlus received only 20 percent share. On the other hand, Apple manages to surpass Samsung in the premium segment. Apple got a 47.4 percent share during last year.

The report said that Vivo manages to get the second spot, and it surpassed Samsung. Whereas, the feature phone segment is declining and receives only 21.1 shares in 2019.

 Reason Behind Vivo's Offline Store

Reason Behind Vivo's Offline Store

The company has completed five years in the country, and it is doing very well in India. It manages to get the second spot in 2019. The company is selling its phones through online and offline. But, it seems that the company is looking at the number one position, and it is all set to give a tough fight to another Chinese smartphone Xiaomi.

However, one should not forget that Xiaomi is already the number one brand, and it doing really well through its offline stores. So, it would be interesting to see the strategy Vivo will adopt.

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