Off late, Chinese smartphone brands are dominating the Indian smartphone market. Oh wait, not only the Indian market, they are all over the world right now. What started as an experiment from Xiaomi to step into other markets turned out to be a major decision they have ever made. And following them, we have others such as OnePlus, Oppo, Coolpad, LeEco, etc.
You might ask us, where are the previous golden brands- HTC, Sony. Well, here's the answer. They are almost GONE. Why? The obvious reason is, they are not making budget-oriented smartphones, and in the same segment, all the Chinese brands are doing great.
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In this article, we will take you through the phase of what Sony and HTC need to do to step back into the game.
Get the Pricing Right
Sony and HTC are always criticized for their pricing strategy, especially the latter being following the same suite even after failing continuously. In an interview with one of Sony India's chief, we asked them about why they are getting the pricing wrong all the time. They have no answer to our question.
The same arises with Taiwanese brand, HTC as well. The HTC 10 was a success for the company and reminded us of comeback days, but the recently launched HTC 10 Lifestyle and Desire 10 Pro followed the older suite of aggressive pricing. Clearly, pricing is the segment where Sony and HTC are struggling a lot.
Manufacture Budget Phones
Both the Sony and HTC previously used to release at least one budget device per month. However, looking at the current scenario, there is no device from Sony at all in the sub Rs. 10,000 price bracket. The same was the case with HTC as well until the Desire 10 Lifestyle announced two months back.
Chinese Brands Are Ruling the Market
When we have Chinese brands such as Xiaomi, LeEco, Lenovo, Coolpad doing exceptionally well in the budget, who wants a mid-range phone with steep pricing. So, both the Sony and HTC needs to concentrate on the budget segment to get back the lost reigns.
So, if both the Sony and HTC improve on the above aspects, then surely they will rule the smartphone market again. After all, both of them is well known for their brand value.