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After launching a new smartphone -- YU ACE under its sub-brand YU domestic handset brand, Micromax is all set to launch eight more smartphones by the end of this financial year.
"We will be launching four products under YU and four products under Micromax by the end of this financial year," Shubhodip Pal, Chief Marketing and Commercial Officer, Micromax Informatics told Gizbot in an interaction.
"We'll be launching upcoming products in October, November, and January," he added.
Apart from these smartphones, the Chief Marketing and Commercial Officer also revealed that the company is planning to launch two smartphones running MediaTek Helio P20 processor ranging between Rs.7000 to Rs.11000.
To recall, the newly launched smartphone YU ACE comes with 5.45-inch Full Vision display and it also has 2.5 curved glass on top of the screen for protection and it also seems that the company is clearly targetting the Chinese smartphone maker Xiaomi as it teased at the launch with a catchy line, 'Forget Mi. YU decide'.
"We got a huge order from Chhattisgarh government and our upcoming product lineup will help us to achieve our target," he replied when asked about the competition. Adding to that he said it will take some time but the whole game will change in a quarter.
For those who are not aware, the newly launched smartphone is powered by quad-core MediaTek MTK 6739 SoC paired with 2GB RAM and 16GB internal storage, which is expandable up to 128GB via microSD card and is priced at Rs.5,999.