Apple March Event 2026: iPhone 17e, New Macs and More Expected to Go Official Starting Monday

We already know that Apple is gearing up for its first major launch event of the year next week, highlighting it as a "special Apple experience".

While the Cupertino-based tech giant hasn't shared any details about it, a journalist claimed that the "special Apple experience" will be spread over three days, beginning on March 2 and running through March 4. Now, it seems to be true, as Apple CEO Tim Cook has teased a "big week ahead", hinting at multiple product announcements starting Monday, March 2.

Apple Teases 'Big Week Ahead'

In his latest post, Tim Cook wrote that there's a "big week ahead" and that it starts on Monday morning. This suggests that Apple will begin unveiling its products on March 2, with announcements expected to continue through March 4, as revealed earlier.

The event is said to be held across New York, London, and Shanghai. According to the invite, the showcase will begin at 9AM ET, 2PM GMT, 10PM CST, and 07:30PM IST.

iPhone 17e, New Macs and iPads Expected

At the upcoming event, Apple is expected to unveil a wide range of new hardware, with Macs, iPhones, and iPads likely to take center stage.

• A new entry-level MacBook powered by the A18 Pro chipset is expected to see light.
• Refreshed MacBook Air models featuring the upcoming M5 chip are also anticipated.
• In addition, new 14-inch and 16-inch MacBook Pro variants equipped with M5 Pro and M5 Max processors are expected. The Pro models are reportedly set to arrive with a touchscreen display and the Dynamic Island feature.
• The much-anticipated device iPhone 17e is also expected to arrive, which will succeed last year's iPhone 16e.
• iPads are also likely to receive a refresh.

Check out our previous story to learn more about Apple's expected products launching next month, and stay tuned with us for official updates from the event.