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Apple Will Introduce 'New Categories' This Year, Says Tim Cook
For all of you who aren't aware about Apple's history, it was company that was initially started as a computer company that later evolved into developing mobile devices such as iPhones, iPods and iPads. Since then, the company has never looked back and has gained massive popularity internationally.
However, it seems like the company is not satisfied with this popularity and wants to achieve even more - and to start it off, Apple is looking to introduce "new categories" that will look to add to its already large list that also includes a rumored Apple-powered iWatch.
The confirmation about Apple looking to introduce new categories to its lineup comes directly from Apple boss Tim Cook, who was recently in an interview with the Wall Street Journal.
Using the recent interview as a pedestal, Mr. Cook confirmed that "there will be new categories this year," and that the company is "working on some really great stuff."
And although Apple is heavily rumored to introduce two new iPhone models this fall, with both being larger than the current 4-inch iPhone 5s flagship, the excitement has actually been generated by a so-called Apple-made wearable iWatch, which, officially, doesn't exist as of now.
Apart from confirming about the introduction of new categories, the Apple CEO also acknowledged that the company has bought back $14 billion of its own shares over the past two weeks. This was in reaction to an 8 per cent decline in shares following the recent financial quarter results.
Cook also admitted that he was "surprised" by Wall Street's reaction to Apple's last quarter - where the company broke records by selling more than 75 million iOS devices over the holiday season.