Flipkart, announced the launch of furniture products under its Home Category today. Customers now access to a diverse range of over 10,000 small and large furniture products to browse and shop from.
Here from the budget bed or a premium leather sofa set, customer can choose from a host of offerings such as beds, sofas, recliners, dining tables, office chairs, center/side tables etc.
Boasting an enriched end-to-end shopping experience which includes free shipping and installation, customers can shop for furniture products priced between Rs. 2,000 to 1, 50,000.
Targeted at home makers, new home owners and small home offices, this category aims to provide customers with the largest selection of contemporary, new-age, traditional and region specific furniture.
Flipkart has tied up with large format home retailers like HomeTown, Durian, @Home & Homestop along with regional sellers across the country to offer consumers more variety under this category.
For now, large furniture will be available for customers in Delhi, Mumbai and Bangalore which will be extended across the country in the coming months.
Ankit Nagori - Chief Business Officer, Flipkart said, "The 1, 40,000 crore Indian furniture market is highly fragmented with products from different manufacturers, wholesalers and retailers. Launch of furniture on Flipkart, will offer shoppers a one-stop-shop for any home requirements."
He added, "With over 10,000 products from local sellers and leading national brands, this new category will make the whole process of setting up one's house very easy. In fact, our exhaustive range of selection teamed up with free delivery and installation will make it the best home and furniture shopping experience for every customer."
Ankit further added, "While furniture is often viewed as an offline category, research shows that customers are increasingly opting for furniture shopping online. We foresee furniture becoming one of the largest drivers for our home category. Over the next one year, we aim to introduce more selection and brands and scale up furniture for customers to shop from. We are positive that this category will be well-received by our customers."