Google owned Youtube is planning to launch paid video service for its viewers in India. The company plans to follow a pay-per-view format for its video services. This move will particularly benefit the movie industry in India by fending off the ever increasing privacy concerns. Customers will witness an expansion in the range of viewing options. During the last two years, Youtube has been introducing pay-per-view services in several countries. Over the last six month, similar services were introduced in Australia, Japan and Korea.
Various video content generators and film production companies have welcomed this move from Youtube as this rental model will give them an opportunity to monetize their video content. Popular companies like Eros Entertainment, who have a substantial amount of content will witness a hike in their revenue with the implementation of pay-per-view services by Youtube.
While using the rental model, viewers will be entitled to pay a one time fee for streaming the movie for a limited amount of time. One of the major roadblocks for the implementation of this plan is the payment mechanism.
Youtube will have to find ways to bring in carrier billing for delivering a seamless experience to its users. Gautam Anand, Director-Content Partnerships, Google Asia Pacific said that several media companies have shown interest and once the companies find a proper way for billing, the implementation of the service will start.
He added that around 30% of the TV broadcast is in regional languages and regional television has the potential to be converted into Youtube content. Youtube has been trying to spread more awareness about video content monetization through Youtube Partner Program and has been explaining to regional content producers in South India how they can money by uploading their content on Youtube.
In Youtube Partner Program, the content producer’s video are bundled with advertisements and then hosted on Youtube. The revenue generated by this model is split between Google and the partner. YouTube’s India partner plan has more than 1000 participants as of now.