Facebook Unwraps Online Gift Store With Free Shipping Feature

|

Facebook Unwraps Online Gift Store With Free Shipping Feature

 

Facebook Inc the social networking firm has stepped into the e-commerce platform by unwrapping a new feature, which will allow the users to buy and send gifts.

Users can buy and ship products from “Facebook Gift” vendors including Warby Parker eyeglasses, Starbucks coffee and Magnolia Bakery's pastries based in New York.

This new feature is an attempt made by the company to open a significant revenue system. Facebook relies mainly on its display advertising, which has helped the company in making a revenue of $1.18 billion.

Facebook product manager heading the Gifts feature, Lee Linden said, "People already use Facebook to communicate with their friends and share all of their life moments. Gifting is just a natural extension of that behavior. It makes a lot of sense for us not to just say 'Happy Birthday' but to send a gift, not just say 'I love you' but send some flowers."

With almost 1 billion active users, the Mark Zuckerberg social network is aiming to offer effortless shopping and shipping of the goods. Users will be notified when their orders are shipped and will receive a customizable card stamped with the Facebook logo. Also, consumers who do not like the gifts can swap the colors and sizes at no additional charges.

He added that, "We think we can make an end-to-end way to buy a product that is very seamless. We take care in the photos, in the packaging, in everything."

Initially, this gifting service will be rolled out only a particular group of US based users who log in to the social network through the website or Android app. Further, it was also revealed that an iOS app of the same is under development.

Most Read Articles
Best Mobiles in India

Best Phones

Get Instant News Updates
Enable
x
Notification Settings X
Time Settings
Done
Clear Notification X
Do you want to clear all the notifications from your inbox?
Yes No
Settings X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more