Instagram beats Twitter in Daily Active Users: comScore Data


Instagram beats Twitter in Daily Active Users: comScore Data


According the latest comScore research, during August, Instagram had an average of 7.3 million daily active users. Twitter by comparison had an average of 6.9 million daily average users during the same month. Not only that, but comScore found that Instagram users were actually engaging with photos longer than they were doing so with tweets.

The data also shows that the average Instagram user spent 257 minutes on the photo sharing site using mobile devices. The average Twitter user on the other hand spent only 170 minutes viewing content via mobile devices. Perhaps, the most interesting thing about users for both services during the month is that twitter had more smartphone-based visitors during the month than Instagram.

Even though Twitter still has roughly 7 million more unique visitors per month than Instagram, it’s worth mentioning that the photo-sharing service is only an app and is not available as a mobile website, and it’s only available on two platforms: Android and iOS. Meanwhile, Windows Phone 8 is rumored to be getting Instagram later this year. On the other hand, Twitter is available in some shape or form on every smartphone in the world.

Reportedly, one of the advantages Instagram has over Twitter right now is that it doesn’t have ads plastered all over it, which could be a reason why it has such appeal. Facebook CEO Mark Zuckerberg has vowed that he won’t integrate Instagram directly into Facebook and close off sharing to rival social networks Twitter and Tumblr.

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