Facebook top choice for app advertising: Study

By: GizBot Bureau

    The social networking giant Facebook is the undisputed leader in mobile advertising and the top marketing option for app developers, a new report has revealed.

    Facebook top choice for app advertising: Study

    AppsFlyer -- an Israel-based mobile marketing analytics and attribution platform -- tracked 2.5 billion app installs from October 2015 to January 2016. It found that Facebook led app installs across metrics including geographic region, app user retention and gaming versus non-gaming apps, marketingdive.com reported.

    SEE ALSO: Here's All You Need to know About Lenovo's New Affordable Android Tablets, Windows 10 Hybrids!

    "A consistent placing in the global top five media sources for retention, coupled with its unrivaled scale, place the social giant number one in the power rankings for every category and region among platforms included in the study," the report declared.

    According to another study done by eMarketer - a US-based digital marketing, media and commerce research company -- mobile app install ads were expected to reach $3 billion last year, accounting for more than 10 percent of mobile ad budgets with an 80 percent year-over-year increase in spending.

    SEE ALSO: 5 Important Things About Samsung's Latest Gear 360 Camera Which Every Photographer Should Know!

    Last year, Chris Cunningham, global head of mobile and brand partnerships at apps data and analytics company IronSource, said that the app-install ecosystem is responsible for growing that space for Facebook, Google and every other company and gaming companies and lifestyle apps are driving mobile budgets.

    Mobile accounts for 80 percent of the social network's advertising revenue per its latest earnings report, up from 69 percent year-over-year.

    Source IANS

    Read More About: facebook windows social media news

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more