Just In
- 18 min ago Apple’s iPhone 17 Plus Could Sport a Smaller Display Compared to iPhone 15 Plus
- 21 min ago Top Deals on Gaming Laptops From Amazon Gaming Fest 2024 Sale
- 28 min ago Ghost Of Tsushima: Director's Cut PC Requirements Revealed: Here are all the Details
- 1 hr ago Paytm Begins Migrating Customers to New UPI IDs: What Does it Mean for You?
Don't Miss
- Finance SpiceJet Faces Turbulence As 3 Lessors Move NCLT Alleging Default Worth Rs 77 Crore
- Sports Jude Bellingham: Real Madrid Star awaits first El Clasico at Santiago Bernabeu
- News 'False': ECI Tells SC On Reports Of EVMs Showing One Extra Vote During Mock Poll In Kerala
- Movies LSD 2 New Song: Turn Up The Volumes As 'Gandi Taal' Song from Love Sex Aur Dhokha 2 Is Out Now
- Travel Telangana's Waterfall: A Serene Escape Into Nature's Marvels
- Education PSEB Class 10 Result 2024 Declared
- Automobiles The Rezvani Retro RR1 Is A Modified Porsche 911 Done Right
- Lifestyle These Common Habits Can Be Insidious, Can Hurt Any Partner And Ruin Any Relationship
Twitter driving just 1.5 percent traffic for news organisations: Study
Although micro-blogging site Twitter has been providing fodder for news hunters for years, new research shows that there's been a sharp decline in the news flow to and from news organisations on the website.
The microblogging platform is now responsible for just 1.5 percent of traffic for a typical news organisation, says the study carried out by the social analytics company Parse.ly.
SEE ALSO: How to clear Browsing Data on Google Chrome in 5 mins?
The median number of tweets per news post comes in at a measly eight, with just three clicks per tweet, and 0.7 retweets for each original tweet, Digital Trends website reported. The median publisher saw roughly eight tweets per post, three clicks per tweet and 0.7 retweets for each original tweet, it added.
There are certainly some digitally-savvy publishers who are performing better across social media. "It is not necessarily about the amount of Twitter activity a publication maintains," Parse.ly noted.
Rather, the websites achieving high levels of engagement "are producing interesting and shareable content that appeals to a large number of people." The top five percent of publishers average 11 percent of traffic from the site. Organisations like Nieman Lab saw 15 percent of their traffic come in through Twitter -- mostly because its "audience is made up of digitally savvy journalists".
SEE ALSO: How to use Live Photos: 5 Steps to get you started!
"Though Twitter may not be a huge overall source of traffic to news websites relative to Facebook and Google, it serves a unique place in the link economy," the report said. "News really does 'start' on Twitter," it added. Even if that's so, though, Twitter doesn't seem to do much to actually disseminate news.
Source IANS
-
99,999
-
1,29,999
-
69,999
-
41,999
-
64,999
-
99,999
-
29,999
-
63,999
-
39,999
-
1,56,900
-
79,900
-
1,39,900
-
1,29,900
-
65,900
-
1,56,900
-
1,30,990
-
76,990
-
16,499
-
30,700
-
12,999
-
75,804
-
11,999
-
3,999
-
2,500
-
3,599
-
8,893
-
13,999
-
32,999
-
9,990
-
25,377