Twitter opens conversational ads to all advertisers

By: GizBot Bureau

    In a bid to drive brand conversations, micro-blogging website Twitter on Tuesday announced that all global advertisers can now use conversational ads and a new "Instant Unlock Card" that encourages people to tweet to unlock exclusive content.

    Twitter opens conversational ads to all advertisers

    Conversational ads contain compelling images or videos that include call-to-action buttons with customisable hashtags.

    SEE ALSO: 6 Easy Ways to Fix 'Insufficient Storage' Error on Your Android Smartphone

    The "Instant Unlock Card" offers access to exclusive content after the tweet is sent.

    The company also announced a Twitter Ads dashboard -- an advanced analytics which will display the engagement metrics and the earned media generated with the campaign.

    Twitter opens conversational ads to all advertisers

    Global marketers can avail insights through Brand Hub's Watchlist feature and find out more about how many people are Tweeting the campaign hashtag, total impressions earned as well as the most influential tweets.

    SEE ALSO: Lenovo Sold Rs 100 Crores Worth Vibe K5 Note in First Weekend on Flipkart

    Twitter introduced conversational ads to select advertisers earlier this year wherein brands can measure the success of their campaigns by tracking how many people are talking about and interacting with the brand on social media.

    Coca Cola and Marvel are among advertisers that have used conversational ads on Twitter.

    Source IANS

    Read More About: Twitter social media news
    Opinion Poll
    X

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more