Just In
- 10 min ago Xiaomi Civi 4 Pro to Debut as First Snapdragon 8s Gen 3 Smartphone on March 21: Leica Cameras Confirmed
- 12 min ago Is This the Most Expensive Honor Phone Ever? Honor Unveils Magic6 RSR & Magic6 Ultimate
- 49 min ago Apple Watch Series 10 Might Finally Get Galaxy Watch-Inspired Blood Pressure Monitoring Feature
- 54 min ago Garena Free Fire Max Redeem Codes for March 19: How to Redeem Them and Access In-game Loot
Don't Miss
- Finance H1-B Visa: Want To Work In America? Deadline For Registration Nearing, Here's How To Apply
- Movies Sundaram Master OTT Release Date & Time Fixed: Harsha Chemudu's New Comedy Drama Will Stream On THIS Platform
- Education Andhra Pradesh Teacher Eligibility Test Result 2024 To Be Out Soon, Know more
- Automobiles New Mahindra XUV300 Facelift Launch Soon – Bigger Touchscreen, Updated Exterior & More
- Lifestyle Holi 2024: 7 Comfy And Stylish Outfit Ideas To Enjoy The Vibrant Festival
- News Supreme Court To Hear More Than 200 CAA Petitions Today
- Sports IPL 2024: No Mitchell Starc! These Three KKR Auction Buys can make the Biggest Impact this Season
- Travel Celebrate Lathmar Holi in Nandgaon on March 19: A Colorful Tradition of UP
Twitter looks at on-phone Apps to Target New Pitches
Twitter has launched a tool that takes into account what apps are on a smartphone or tablet when targeting pitches for other mini-programs people might want.
"Installed app category targeting" lets advertisers aim marketing messages at people based on what applications they already have, according to the popular one-to-many messaging service based in San Francisco.
SEE ALSO: Twitter Conversations to Become Clearer
"One of the biggest priorities for mobile app marketers is to reach the people who are most likely to use and love their apps," Twitter product manager Deepak Rao said in a blog post yesterday.
"With installed app category targeting, you can identify new audiences of high-quality users to target within your existing app category and in related app categories." The new tool can be combined with other ad-targeting approaches such as using keywords, languages or locations.
Twitter also said it will make available analysis and reporting regarding installed app category targeting to help marketers better orchestrate ad campaigns.
SEE ALSO: Tech Deals: Top 10 High-End Smartphones with 3GB RAM for Great Multi-tasking
The social network late last year introduced the capability to note what apps are installed on smartphones or tablets, saying the information would help personalise Twitter feeds, promoted content, and recommendations regarding accounts to follow.
Twitter did not rule out using the information for advertising and said that it gathered no data from inside applications. Twitter has been working to ramp up revenue and win more users amid investors worries about its profitability and ability to grow.
Source: IANS
-
99,999
-
1,29,999
-
69,999
-
41,999
-
64,999
-
99,999
-
29,999
-
63,999
-
39,999
-
1,56,900
-
1,39,900
-
1,29,900
-
79,900
-
65,900
-
12,999
-
96,949
-
16,499
-
38,999
-
49,999
-
30,700
-
23,960
-
82,510
-
14,999
-
25,999
-
24,999
-
19,999
-
17,970
-
21,999
-
13,474
-
18,999