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Twitter on Wednesday rolled out a new homepage for non-Twitter users. The firm, which had been testing a new look for its homepage since the beginning of this year, broke the news through its blog post.
The revamped twitter homepage has begun rolling out to select users in the US and should be available to other territories "over time".
Twitter's new homepage for new users features three columns, with a header that welcomes users, and invites them to "see what's happening right now". The extreme left column of the Twitter login/ sign-up homepage includes different news categories. Meanwhile, the central column is mainly of clickable thumbnail images. The right-side column is for log-in or sign-up.
"We're making a big change for the many millions of people who visit every month who don't log in, but still want to know what's happening", Twitter product manager Gabor Cselle wrote in the post.
He added," Starting today, when you go to the twitter.com homepage, you'll find interesting topics to explore like Politics, Pop Artists and even Cute Animals. Click on the topic and you'll see a timeline of Tweets from some of the most popular accounts in that topic. It's rich real-time content, just like the Twitter experience for users who log in".
Twitter's newly revamped homepage strategy may prove successful, when users log in, instead of sign up for a new account.