Reliance Jio launches 'Digital Champions' student learning program

Mukesh Ambani-owned Reliance Jio, today introduced 'Digital Champions', a five-week student learning programme to empower today's youth with the knowledge of leveraging digital technologies for businesses in the digital age

The program aims to share knowledge about digital solutions with the youth of the nation, build them as digital champions and contribute to their development, Jio said.

Under the Digital Champions Programme, Jio will organize four batches across the country, with the first batch starting this summer from May 21.

Each internship will last 5 weeks and undergraduates can choose from over 800 cities and towns to enroll in the batch of their choice.

Over the course of this programme, students will learn about digital technologies and how digital can positively impact small and medium businesses (SMBs) in the future.

Meanwhile, Jio also announced the launch of the world's first Artificial Intelligence (AI) based brand engagement platform called JioInteract on Wednesday.

To kick-start, Jio has on-boarded none other than Bollywood's biggest star, Amitabh Bachchan, who will promote his upcoming comedy-drama film '102 Not Out' in the most innovative way.

With Jio's base of over 186 million subscribers and another 150 million smartphone users, JioInteract is poised to become the largest platform for movie-promotion and brand engagement.

Over the next few weeks, Jio will introduce services such as video call centers, video catalog, and virtual showrooms to the forefront redefining customer experience.

Such use of artificial intelligence is a first across the world and will reposition the way brands and customers think of engagement.

Such use of artificial intelligence is a first one across the world and will reposition the way brands and customers think of engagement.

Jio Interact's first service "Live Video Call" will allow all Jio and other smartphone subscribers to make a video call with their favorite superstar, Amitabh Bachchan anytime during the day, starting on 4th May 2018, the telco further said.

The JioInteract service works on VCBaaS (Video Call Bot as a Service).

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Jio says that the service, with its full-scale multimedia capabilities, attempts to democratize Artificial Intelligence & Video Call technologies in a simplified way for effective brand engagement. This technology has wide scale applications across B2C space.