OnePlus:

OnePlus, the well-known smartphone brand today, was launched by Pete Lau (CEO) and Carl Pei in December 2013. This Chinese phone maker is a fully-owned subsidiary of Oppo. The following year, the company launched its first smartphone; the OnePlus One. The smartphone made its way to the Indian market in December 2014. During that time, OnePlus also announced its plans to expand its presence in the South Asian region.

The same year, OnePlus decided to open operations in several European countries including Finland, France, Germany, Greece, Hong Kong, Hungary, the UK and many more. OnePlus has presence in 43 countries as of March 2016. The company last year hinted that OnePlus may launch its smartphones via local carriers in the US.

Invitation System:

For the first couple of years, OnePlus used something called invitation system for selling its smartphones. In order to obtain an OnePlus device, customers had to sign up for a reservation or respond to the company’s social media posts or receive an invitation from those with an OnePlus phone.

However, after receiving criticism from fans, OnePlus decided to ditch the invitation-based system. With the launch of OnePlus 3, the company started selling its devices like any other conventional OEM.

“Smash the Past” Campaign:

In the year 2014, OnePlus had launched a controversial marketing campaign called “Smash the Past” campaign. As part of the campaign, selected customers were asked to destroy their phones in order to get the OnePlus One phone at just $1. Unfortunately, the campaign went horrible wrong when many damaged their phones even before the campaign start date.

The campaign was also criticized for environmental purposes. Following the controversy, OnePlus asked winners of the campaign to donate their old phones.

Products:

Some of the products which OnePlus has in its portfolio are: OxygenOS, OnePlus One, OnePlus 2, OnePlus 3, OnePlus 3T, OnePlus 5, and OnePlus 5T.

OnePlus Ace 5 Ultra, Ace 5 Racing Edition Launching on May 27: Everything You Need to Know

OnePlus 13s Launch Date in India set for June 5: Check Expected Price, Full Specifications, and Features

OnePlus 13s Price in India Leaked Ahead of Launch: Here’s What to Expect

OnePlus Ace 5 Racing Edition, Ace 5 Ultra to Launch Next Week in China: Dimensity 9400e and 9400+ Confirmed

OnePlus 13 Gets a Big Discount on Flipkart: Now Available for ₹65,999 with Additional Bank Discounts

OnePlus Pad 2 Pro Launched With Snapdragon 8 Elite Chip, 144Hz Display: Check Full Specs, Price

OnePlus Ace 6 and Ace 6 Pro Key Details Leaked: Could Feature 7,800mAh Silicon Battery

OnePlus Nord 4 Gets a Discount of Up to Rs 8,250 - Should You Buy or Wait for Nord 5?

OnePlus 13s India Launch Roundup: Check Expected Price, Full Specifications, Design, and Launch Details

OnePlus Nord 5 India Price and Key Specs Leaked: Dimensity 9400e Chip, 7000mAh Battery, and More

OnePlus Summer Sale 2025 Begins May 1: Check Offers on OnePlus 13, Pad 2, Buds Pro 3, and More

From OnePlus 13s to Realme GT 7: Smartphones Launching in May 2025