Struggling Canadian smartphone maker BlackBerry has been trying to cope up with the losses pretty hard since the massive failure of its first two BB10 smartphones, Z10 and Q10 last year. However the company has been trying to regain the reputation through its proprietary app, BBM (BlackBerry Messanger) which it has already made available for the rival Android and iOS devices.
The QWERTY smartphone maker has once again taken another step towards its growth as it plans to make a host of features like the BBM Voice and BBM Channels, available on iPhones and Android smartphones soon. The company is yet to disclose the release of the service.
Krishnadeep Baruah, Senior Director, Channel Marketing Asia Pacific at BlackBerry, said, "There is a continuing focus on security and privacy, and yet opening it up for a wider user base."
Elaborating a bit more on the two main services from BlackBerry that are coming for the iOS and Android devices soon, the BBM Voice service is similar to BlackBerry Messenger, wherein users can make real-time voice calls to anywhere in the world without additional charges. But both, the receiver and the caller, must have a a data plan or access to a Wi-Fi connection. Users can also multitask when they are on a BBM Voice call.
On the other hand, the BBM Channels is a social platform which enables user to form a group and interact with each other. "This can be also done on a corporate front, or individual front," Baruah said. Users can also create, edit and publish in an instant, or connect to the people, communities and brands they love.
Also BlackBerry is making features such as voice notes, Dropbox (a file hosting service), services, location services, sharing pictures available on BlackBerry OS, BlackBerry 10, Android and iOS devices. No word on the release date.