Today, at an event in Bangalore, Hyderabad-based smartphone vendor Celkon launched its latest Android-based smartphone in its popular Campus series dubbed as Campus A35K. The monumental part of the launch event was that it marked the usage of the Android KitKat OS in a smartphone which just costs Rs. 2,999.
Unbelievable right? You better believe it. However, the company has also shed some light on its future plans and its upcoming handsets, which will be shared to you in an exclusive report by GizBot in a next couple of hours. Anyways, as we got hold of the phone and got some time to play with it, here is what we have to say about the handset.
In terms of availability, it is only bound to sell exclusively via Snapdeal. It is somewhat disturbing when the purpose of the product collides heavily with product manufacturing, targeted customers and marketing plans. To break it down to a comprehensive level, Celkon is launching the cheapest Android KitKat powered phone but is only selling it via an online retail site, which is not accessible for many in India.
And a substantial number of customers looking to buy phones at this price range are not aware of the sites like Snapdeal or sometimes have no access to internet. Thus, to make the device reach the target customers, Celkon should in fact make it available via physical retailers.
Form Factor and Operating System
The cheapest ever Android KitKat v4.4.2 flavored handset the Campus A35K is somewhat a look-alike of the HTC One smartphone. Obviously, there is no way to compare these phones, but yes it does look like mini HTC One made of glossy plastic.
The Android KitKat perked smartphone, which comes at the price that is close to a feature-phone, has a lot to offer. The handset comes with a 3.5-inch capacitive touch screen display which offers a resolution of 320 x 480 pixels and it's not much of the kind that the current smartphone users would go for. But yes, for the first time buyers it does offer a pocket-friendly build and a latest OS pre-loaded in it.
More-precisely, the Campus A35K measures 119 x 63 x 10.7 mm and owing to the plastic material used in the production of the phone, it weighs just 102 grams. The plastic Celkon has used in the device is not too thin as well but its thickness is such which can beat other devices which come with thin bendable back panels that we have seen in most of the smartphones.
The placements of the buttons are also normal but it might be a kind of a surprise, as the charging port of the handset is located at the top edge beside the headphone jack, as opposed to the several Android phones which have it at the bottom. The volume rocker is aligned at the left side which is easily reachable, irrespective of the way you are holding the phone.
Talking about the display, it is not a potent one that delivers best of the color-output but again, these are the aspects that get compromised due to the pricing of the device. However, the display did offer an average viewing angle. The touch-response of the display is also not that bad either.
In terms of OS, the smartphone comes with all essential KitKat features like the "Ok Google" which will help users launch voice search and get going with instructions for their own Campus A35K. Users will also get a cloud printing option in this phone.
Also Celkon says that it comes with faster multitasking with optimized memory and improved touch-screen that helps it to respond faster and accurately.
But it should be noted that the icons appear pretty small in the phone and the notification panel is bit different in the phone which looks very basic.