HTC's latest flagship phone, the One (M8), is easily one of the hottest devices this year. Analysts, however, reiterates that the HTC One (M8)'s steep pricing in countries like India and China, may not help the troubled handset maker to maximize profits. Therefore, HTC should come up with an affordable version of the M8, specifically designed for emerging markets.
Looks like HTC has once modified its approach based on consumer feedback. HTC on Tuesday announced the One (E8), a monster phone crafted out of polycarbonate shell, instead of traditional metal chassis. The new phone will be hit the retail shelves for " selected markets" in "early June" of this year. No word on India launch yet.
Previously confirmed for China, the handset is finally heading for global markets. The HTC One (E8) is very similar looking to the original One (M8). Crafted out of plastic, the One (E8) is supported by a dual-SIM connectivity. The handset comes in blue, black, red and white color options.
Like the original HTC One (M8), the budget handset features a 5-inch Full HD, which should enhance your experience while travelling. Under the hood is a quad-core Qualcomm Snapdragon 801 processor, coupled with 2GB of RAM and 16GB of internal memory, which can be further expanded up to 128GB via a microSD card slot. The device runs on Android 4.4 Kitkat.
On the connectivity side, you'll get to see a 13-megapixel rear-facing camera with a BSI sensor, f/2.2 aperture and a single-LED flash. Also, add a 5-megapixel front-facing shooter. Both cameras are capable of 1080p video recording.
"The HTC One (M8) sets a new smartphone standard and now we're taking it in another exciting direction," reports HTC's CEO Peter Chou. "Combining style and substance, the HTC One (E8) represents the incredible experience people expect from an HTC One device with a look and feel that's unlike anything else out there today. If you're looking for the best flagship smartphone experience, but want to stand out from the crowd, this is the phone for you."
It's good to see HTC getting back on track with its latest handsets, especially after the launch of Desire 816. It remains to be see how the new HTC One (E8), a slightly cheaper compared to the M8, will perform in emerging nations. Stay tuned to GizBot for more updates!