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We have already witnessed the launch of new iPhones - iPhone 8, 8 Plus and iPhone X from Apple. While the new smartphones promise great things for the consumers, the Cupertino based company seems to be now working on completely revamping its offerings.
Well, the company is removing the built-in App Store from its iTunes app for Mac and Windows. While the App Store has been an important part of the iTunes app, the company doing away with it only suggests that the company is now shifting the app's focus to music, movies, TV shows, podcasts, and other entertainment content.
As such, if you have updated to iTunes version 12.7, then you will not be able to find the built-in App Store and the Ringtones section in the app. And other changes include, Internet Radio has been added to Music section whereas iTunes U collections have been moved to the Podcasts section.
The company has also noted, "The new iTunes focuses on music, movies, TV shows, podcasts, and audiobooks. Apps for iPhone, iPad, and iPod touch are now exclusively available in the new App Store for iOS. And the new App Store makes it easy to get, update, and re-download apps-all without a Mac or PC."
Interestingly, iTunes v12.7 update also brings in the ability to sync iOS 11 devices, as well as the ability to discover content with friends on Apple Music much easily. The company has said that users will now be able to create profiles, follow each other, and then see what the other is listening and at the same time access shared playlists. With the new change, users can also download apps or ringtones only from their iOS devices.
However, as of now, we are not certain if Apple's move to remove the App Store from the iTunes app will turn out good or bad or whether the change will encourage better user experience or not. Guess time will tell.