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Facebook-owned Instagram keeps on upgrading its camera to compete with the rival app Snapchat. Earlier last month Instagram has introduced the portrait mode in the story feed as 'Focus'. Now the latest reports suggest that the Instagram's camera will soon be more improved with the introduction of video chat feature and more augmented reality filters.
On May 1 Instagram has introduced a new list of changes which is going to come to the platform, during the Facebook F8 conference. The update will include a redesigned Explore section, which is a new option for sharing Stories and a new "bully filter" for comments.
Some Features of the new augmented reality (AR) filters are already rolling out while options like the video chat and new Explore are currently in testing.
Instagram is using the same custom AR filters which are built for Facebook's AR Studio. AR Studio allows brands to create and launch their own filters for promoting and marketing. Instagram is effectively extending its built-in filters such as go-to puppy dog face or aviator shades. The new filters will come with both the face filters and "world" effects, which add AR in the rear-facing camera.
Instagram users can find the new effects directly in the Stories. And when brands launch a new effect, users have the option of trying it directly from the story. The user needs to tap "try it on" option and it will directly add the effect to the camera's tray of different AR effects. Instagram have influencers who have new AR effects in the work including Ariana Grande, Baby Ariel, Liza Koshy, Vogue, and BuzzFeed.
Instagram will also soon gain a video chat option. There were many rumors speculated in March that Instagram is looking forward to adding video calling. Many critics have also criticised this feature because FaceBook and WhatsApp already have this feature and there is no use. Now Instagram has confirmed the rumors and said that video chats feature is coming. The chat option will be available by tapping the camera icon next to the message field.
"Since Mike and I founded Instagram, it's been our goal to make it a safe place for self-expression and to foster kindness within the community. This update is just the next step in our mission to deliver on that promise," co-founder and CEO Kevin Systrom wrote in a blog post.