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Ever since Amazon launched its Prime service in India, people have been eagerly waiting for the Prime Video service to arrive in the country and there have been numerous speculations surrounding its launch date as well. Putting an end to the long wait and rumors, Amazon is all geared up to launch the much-awaited Prime Videos service in the country today.
A few weeks ago, the company had confirmed to roll out the service in the country by the end of December. Keeping its promise, the service will be made available to the Amazon Prime members starting from today.
Prime video service offers exclusive access to Amazon’s massive movie database along with access to Amazon's original TV series and its other premium content. Interestingly, the e-tailer’s video streaming services will also provide India-specific content, unlike Netflix.
Reportedly, the company had partnered with Karan Johar’s Dharma Productions, Mukesh Bhatt’s Vishesh Films, and Bhushan Kumar’s T-Series to stream their existing and upcoming projects. Moreover, it had also signed long-term deals with Green Gold Animation (for steaming rights of Super Bheem, Chota Bheem, and Mighty Raju), TV Asahi Corporation (for Doraemon, Shinchan, and Ninja Hattori), and Tamil Nadu’s V Creations which provides it the rights for super hit films like Kabali and Theri.
Also, it is speculated that the e-commerce giant is eying to purchase the online broadcasting rights of IPL (Indian Premier League).
Clearly, all of this gives Amazon Prime Video service an edge over Netflix.
As far as pricing is concerned, Amazon charges around Rs. 499 for the Prime membership and as per the rumors, the Prime video services should come bundled with the membership itself.