Apple’s New Ad for the Vision Pro Headset Shows What It Is Capable Of

In anticipation of its U.S. launch on February 2, Apple has revealed a captivating 70-second advertisement for its highly anticipated Vision Pro headset.

The ad, featuring Supertramp's iconic 1974 hit 'Dreamer,' was showcased on Apple's YouTube channel, providing a glimpse into the $3,499 mixed-reality headset's diverse applications.

From Work to Play

The advertisement kicks off with a user seamlessly incorporating the Vision Pro into a work-from-home setup, showcasing the device's intuitive hand gesture controls. It emphasizes the headset's ability to interpret commands through voice and eye movements, highlighting its adaptability in various scenarios.

A noteworthy feature demonstrated in the ad is the transition from work to leisure, where the user engages with his daughter. The outer display of the Vision Pro projects a digital representation of the user's eyes, enabling eye contact without removing the device-an innovation that sets this headset apart, albeit with mixed reviews regarding its unsettling nature.

Features of the Vision Pro

The Vision Pro headset boasts a range of impressive features contributing to its premium price point. The device incorporates 4K micro OLED displays, totaling 23 million pixels, delivering an exceptional visual experience. With eye and gesture tracking functionalities, navigation and control become seamlessly integrated into the user experience. Over a dozen cameras facilitate advanced features such as 3D photo and video capture.

Enhancing the immersive experience, the Vision Pro includes built-in spatial audio. The addition of Optic ID iris scanning provides an extra layer of security for user authentication. Operating on the visionOS operating system, the headset ensures a streamlined and user-friendly interface. For extended usage, users have the option to pair the Vision Pro with an external battery, offering an additional 2 hours of battery life.

How to Get the Vision Pro

Scheduled for release on February 2, the Vision Pro is currently available for pre-order. Demos will be accessible from the same date for those keen on experiencing the device before making a purchase. Due to high demand, pre-orders have caused shipping times to extend into March.

Renowned Apple analyst Ming-Chi Kuo estimates that around 180,000 Vision Pro headsets have been sold to date. While initially available in U.S. retail outlets and online, the global rollout to other countries is anticipated later in 2024, with expansion expected before WWDC 2024 in June, as per Kuo's insights.

A More Affordable Option in the Works

Despite the Vision Pro's current status as a high-end device, rumors suggest the development of a more affordable version, potentially named Vision or Vision One. Expected to arrive next year, this iteration may feature toned-down screens and a less powerful chip, signaling a potential shift toward mass-market adoption.

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