Just In
- 1 hr ago
- 1 hr ago
- 1 hr ago
- 2 hrs ago
Don't Miss
- Lifestyle
Depression: Can The Way People Speak Be An Indicator? Do Depressed People Talk More?
- Automobiles
Toyota Urban Cruiser Hyryder CNG Launched in India - Prices Start At Rs 13.23 Lakh
- Finance
Top Brokerage Firms Initiate Buy On 2 Banking Stocks Including 1 Penny Stock For Gains Up To 48%
- Education
VITMEE 2023 Exam Date Out; Check All the Details Here
- Movies
Malavika Mohanan’s Response To Her Fans’ Hypothetical Question Goes Viral!
- Sports
WrestleMania 39: Spoiler on WWE Raw Women’s Championship Match
- News
To discuss Khalistani extremism, India calls on the Premier of Victoria
- Travel
Karli: A Great Excursion from Lonavala, Pune, Mumbai
Apple TV+, Arcade Low Prices In India Might Drive Business To New Heights
Apple's hardware products cost a bit more than their US counterparts. The company did surprise the Indian users with its latest value-added services like Apple TV+ and Apple Arcade. These services cost less than half in India compared to the US or Europe with a monthly subscription fee of Rs. 99.

It's A Game Of Numbers
The launch date difference of an Apple product in the US and India have been getting slimmer over the years. In fact, Apple TV+ and the Apple Arcade were available in India from day one.
Unlike hardware products, where the company has to invest in every unit, a service product works differently. This has helped Apple to price their services at a much lower-price in India to attract more users.
When it comes to population, India is in second place and the country is filled with youths and that's a great thing for services like the Apple TV+. Though the profit margin might take a hit, the company will make it up with a large number of subscribers.
less profit + more subscribers = more profit + less subscribers
Apple Is Not Alone
It is not just Apple that has special pricing in India. Amazon Prime Video and Netflix are also cheaper in India especially after the newly launched mobile-only Netflix plan for Rs. 99 per month. Unlike western countries, users in India consume a lot of content on-the-go, especially after the Jio revolution with affordable 4G internet and smartphones.
This simple economics is beneficiary for Indians and brands alike. It is like a give and take policy. Just like Amazon Prime Video and Netflix Apple might also produce content that Indians can relate to further expand their user base. Web series like Sacred Games and Mirzapur have gained a lot of traction and the brands have also planned for sequels.
Apple has also started to assemble some of their smartphones in India and it is likely to reduce the cost of the iPhones making it more affordable and services like free Apple TV+ subscription for a year will further boost their hardware sales as well.
-
54,999
-
36,599
-
39,999
-
38,990
-
1,29,900
-
79,990
-
38,900
-
18,999
-
19,300
-
69,999
-
79,900
-
1,09,999
-
1,19,900
-
21,999
-
1,29,900
-
12,999
-
44,999
-
15,999
-
7,332
-
17,091
-
29,999
-
7,999
-
8,999
-
45,835
-
77,935
-
48,030
-
29,616
-
57,999
-
12,670
-
79,470