OnePlus:

OnePlus, the well-known smartphone brand today, was launched by Pete Lau (CEO) and Carl Pei in December 2013. This Chinese phone maker is a fully-owned subsidiary of Oppo. The following year, the company launched its first smartphone; the OnePlus One. The smartphone made its way to the Indian market in December 2014. During that time, OnePlus also announced its plans to expand its presence in the South Asian region.

The same year, OnePlus decided to open operations in several European countries including Finland, France, Germany, Greece, Hong Kong, Hungary, the UK and many more. OnePlus has presence in 43 countries as of March 2016. The company last year hinted that OnePlus may launch its smartphones via local carriers in the US.

Invitation System:

For the first couple of years, OnePlus used something called invitation system for selling its smartphones. In order to obtain an OnePlus device, customers had to sign up for a reservation or respond to the company’s social media posts or receive an invitation from those with an OnePlus phone.

However, after receiving criticism from fans, OnePlus decided to ditch the invitation-based system. With the launch of OnePlus 3, the company started selling its devices like any other conventional OEM.

“Smash the Past” Campaign:

In the year 2014, OnePlus had launched a controversial marketing campaign called “Smash the Past” campaign. As part of the campaign, selected customers were asked to destroy their phones in order to get the OnePlus One phone at just $1. Unfortunately, the campaign went horrible wrong when many damaged their phones even before the campaign start date.

The campaign was also criticized for environmental purposes. Following the controversy, OnePlus asked winners of the campaign to donate their old phones.

Products:

Some of the products which OnePlus has in its portfolio are: OxygenOS, OnePlus One, OnePlus 2, OnePlus 3, OnePlus 3T, OnePlus 5, and OnePlus 5T.

OnePlus 5T gets OxygenOS 4.7.4 OTA update with camera improvements

OnePlus 5T Star Wars Limited Edition launch event tickets sold out in 60 seconds

OnePlus 5T Star Wars limited edition model to go on sale from December 15

OnePlus 5T gets over 450,000 reservations for first sale in China

OnePlus 3 and 3T also get face unlock feature with OxygenOS 5.0 update

OnePlus 5T looks better than ever in new Lava Red color

Possible OnePlus 6 design revealed by concept video

OnePlus 5T open sale debuts at 12 PM today with instant discount and other offers

OnePlus 5 gets Android Oreo beta build: Here’s how to update

Android Oreo update may add Face Unlock feature to OnePlus 5

OnePlus 5T sold within 5 minutes: Next sale on 28 and will be available in all platforms

OnePlus 5T outshines iPhone X in speed test video