OnePlus:

OnePlus, the well-known smartphone brand today, was launched by Pete Lau (CEO) and Carl Pei in December 2013. This Chinese phone maker is a fully-owned subsidiary of Oppo. The following year, the company launched its first smartphone; the OnePlus One. The smartphone made its way to the Indian market in December 2014. During that time, OnePlus also announced its plans to expand its presence in the South Asian region.

The same year, OnePlus decided to open operations in several European countries including Finland, France, Germany, Greece, Hong Kong, Hungary, the UK and many more. OnePlus has presence in 43 countries as of March 2016. The company last year hinted that OnePlus may launch its smartphones via local carriers in the US.

Invitation System:

For the first couple of years, OnePlus used something called invitation system for selling its smartphones. In order to obtain an OnePlus device, customers had to sign up for a reservation or respond to the company’s social media posts or receive an invitation from those with an OnePlus phone.

However, after receiving criticism from fans, OnePlus decided to ditch the invitation-based system. With the launch of OnePlus 3, the company started selling its devices like any other conventional OEM.

“Smash the Past” Campaign:

In the year 2014, OnePlus had launched a controversial marketing campaign called “Smash the Past” campaign. As part of the campaign, selected customers were asked to destroy their phones in order to get the OnePlus One phone at just $1. Unfortunately, the campaign went horrible wrong when many damaged their phones even before the campaign start date.

The campaign was also criticized for environmental purposes. Following the controversy, OnePlus asked winners of the campaign to donate their old phones.

Products:

Some of the products which OnePlus has in its portfolio are: OxygenOS, OnePlus One, OnePlus 2, OnePlus 3, OnePlus 3T, OnePlus 5, and OnePlus 5T.

OnePlus TV Y1S Pro With 43-Inch Display, 24W Speakers Launching On April 7 In India

OnePlus 10 Pro, Bullets Wireless Z2 First Sale In India Today: Should You Buy?

OnePlus Nord CE 2 Lite India Launch Could Be Nearing

Is Nothing's Another (1) A Mockery Of OnePlus (10)?

OnePlus 10 Pro 5G Vs Samsung Galaxy S22 Ultra 5G: Which Premium Flagship Should You Buy?

Is The Affordable OnePlus Bullets Wireless Z2 Any Good?

OnePlus 10 Pro 5G Launched: How Is It Better Than OnePlus 9 Pro?

OnePlus 10 Pro India Launch Event Today At 7:30 PM; Where To Watch Live-Stream?

OnePlus 9 5G, 9 Pro 5G Price Cut By Rs. 5,000 Ahead Of OnePlus 10 Pro 5G Launch: Should You Buy?

OnePlus 10 Pro Spotted On German Retailer Website Ahead Of March 31 Launch; Price Specifications Tipped

Amazon OnePlus Bullets Wireless Z2 Spin And Win Quiz Answers: Win Up To Rs. 1,00,000

OnePlus Nord 2T Key Specs Revealed Ahead Of April Launch; Dimensity 1300, 80W Charging Tipped