OnePlus:

OnePlus, the well-known smartphone brand today, was launched by Pete Lau (CEO) and Carl Pei in December 2013. This Chinese phone maker is a fully-owned subsidiary of Oppo. The following year, the company launched its first smartphone; the OnePlus One. The smartphone made its way to the Indian market in December 2014. During that time, OnePlus also announced its plans to expand its presence in the South Asian region.

The same year, OnePlus decided to open operations in several European countries including Finland, France, Germany, Greece, Hong Kong, Hungary, the UK and many more. OnePlus has presence in 43 countries as of March 2016. The company last year hinted that OnePlus may launch its smartphones via local carriers in the US.

Invitation System:

For the first couple of years, OnePlus used something called invitation system for selling its smartphones. In order to obtain an OnePlus device, customers had to sign up for a reservation or respond to the company’s social media posts or receive an invitation from those with an OnePlus phone.

However, after receiving criticism from fans, OnePlus decided to ditch the invitation-based system. With the launch of OnePlus 3, the company started selling its devices like any other conventional OEM.

“Smash the Past” Campaign:

In the year 2014, OnePlus had launched a controversial marketing campaign called “Smash the Past” campaign. As part of the campaign, selected customers were asked to destroy their phones in order to get the OnePlus One phone at just $1. Unfortunately, the campaign went horrible wrong when many damaged their phones even before the campaign start date.

The campaign was also criticized for environmental purposes. Following the controversy, OnePlus asked winners of the campaign to donate their old phones.

Products:

Some of the products which OnePlus has in its portfolio are: OxygenOS, OnePlus One, OnePlus 2, OnePlus 3, OnePlus 3T, OnePlus 5, and OnePlus 5T.

OnePlus Working On OxygenOS 13; Arriving Soon For OnePlus Smartphones

OnePlus Nord CE 2 Amazon Listing Reveals Key Specs Ahead Of Launch

Amazon OnePlus Nord CE 2 5G Quiz Answers: Win Free Smartphone

OnePlus Nord CE 2 5G Launching On Feb 17 In India; Design, Expected Pricing

OnePlus TV Y1S Design Revealed Ahead Of Rumored Feb 17 Launch

Oppo Reno7 Pro Vs OnePlus 9RT: Which One’s Better And Why?

OnePlus Becomes The First 5G-Only Smartphone Brand In India

OnePlus Y1S TVs Tipped To Launch On Feb 17 In India; Two More TVs Also Coming

OnePlus Nord CE 2 Lite 5G Key Specs Revealed; Snapdragon 659 Chipset, 64MP Sensor Confirmed

OnePlus 10 Pro Global Variant To Run OxygenOS 12; When Is It Launching?

OnePlus And Oppo To Use H2OOS; A New Unified Operating System

OnePlus Nord 2T Leaked Price Might Shock You: Another Expensive Mid-Range OnePlus Smartphone?