OnePlus:

OnePlus, the well-known smartphone brand today, was launched by Pete Lau (CEO) and Carl Pei in December 2013. This Chinese phone maker is a fully-owned subsidiary of Oppo. The following year, the company launched its first smartphone; the OnePlus One. The smartphone made its way to the Indian market in December 2014. During that time, OnePlus also announced its plans to expand its presence in the South Asian region.

The same year, OnePlus decided to open operations in several European countries including Finland, France, Germany, Greece, Hong Kong, Hungary, the UK and many more. OnePlus has presence in 43 countries as of March 2016. The company last year hinted that OnePlus may launch its smartphones via local carriers in the US.

Invitation System:

For the first couple of years, OnePlus used something called invitation system for selling its smartphones. In order to obtain an OnePlus device, customers had to sign up for a reservation or respond to the company’s social media posts or receive an invitation from those with an OnePlus phone.

However, after receiving criticism from fans, OnePlus decided to ditch the invitation-based system. With the launch of OnePlus 3, the company started selling its devices like any other conventional OEM.

“Smash the Past” Campaign:

In the year 2014, OnePlus had launched a controversial marketing campaign called “Smash the Past” campaign. As part of the campaign, selected customers were asked to destroy their phones in order to get the OnePlus One phone at just $1. Unfortunately, the campaign went horrible wrong when many damaged their phones even before the campaign start date.

The campaign was also criticized for environmental purposes. Following the controversy, OnePlus asked winners of the campaign to donate their old phones.

Products:

Some of the products which OnePlus has in its portfolio are: OxygenOS, OnePlus One, OnePlus 2, OnePlus 3, OnePlus 3T, OnePlus 5, and OnePlus 5T.

OnePlus 9RT Could Launch On October 15; Expected Features, Price

Another OnePlus Nord 2 Blasts In India; What's The Cause Behind These Mishaps?

OnePlus Buds Z2 TWS Earbuds Design Revealed; Expected To Arrive In October Alongside OnePlus 9RT

OnePlus Mid-Range Expansion: New OnePlus Phones Under Rs. 20,000 Coming Soon

OnePlus 10 Might Look Similar To OnePlus 9: Here Are The Details

Samsung Galaxy A52s Vs OnePlus Nord 2: Which One Should You Consider And Why?

Get OnePlus Band, Power Bank, And Buds Z Earbuds At Special Prices: How To Avail?

Alleged OnePlus 9 RT Visits BIS Certification; Expected Features, Price In India

OnePlus Nord 2 Go Green Woods Color First India Sale On August 26: Price, Offers To Check Out

OnePlus Buds Pro TWS Earbuds To Get “Dual Connection” In Future OTA Update

OnePlus Buds Pro To Cost Rs. 9,990 In India: Will Be Available From August 26

OnePlus 9RT Detailed Features And Pricing Leaked; Cheaper Than OnePlus 9R?